Our Story

DyeDrift was inspired by my son. A bright, energetic kid who, like many, struggled with focus, screen time, and finding activities that truly engaged him.

That’s when the idea for DyeDrift came to life.

More than just a hoodie, DyeDrift is a hands-on, screen-free experience designed to spark creativity and connection. 

Each hoodie comes with a playful, printed design and a set of fabric markers, inviting kids to DIY their own masterpiece, to colour it themselves and proudly wear their imagination.

It's not just a clothing, it's a creative journey. One that helps kids express themselves, stay focused, and turn everyday moments into magical memories, with you by their side.